On October 4th I will co-host a webinar over at PriceBeam, looking at how pricing insights and pricing power assessment can be used as a decision parameter when looking at marketing investments.
Sign up for free here: https://info.pricebeam.com/marketing-investment-decisions
While not the only one, Pricing Power is a key attribute to look at when comparing markets and deciding on how much to spend. If your pricing power is high, along with the market potential, then spend significantly. If your pricing power is low, then either fix that through marketing expenditure, or pull out.
Join the webinar to get the full framework.